Automating Customer Support With Generative AI

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Generative AI, like ChatGPT, is a type of large language model (LLM) like GPT-4, and is designed to automate customer service interactions, among other things. Therefore, when discussing the integration of ChatGPT with LLMs, we are essentially discussing how ChatGPT is utilized and fine-tuned for customer service applications.


Steps to Utilize Generative AI to Automate Customer Service



  1. Ingest data with a Cognitive AI: Collect and preprocess relevant data to train the AI model. This data may include customer service logs, FAQs, knowledge bases, and other relevant documents.
  2. Train GPT-4 on the ingested data: Train the GPT-4 model using the collected data, enabling it to gain an understanding of the domain and context.
  3. Fine-tune GPT-4 on specific data sets and use cases: After the initial training, fine-tune the model with more focused data sets and use cases to make the AI more specialized and accurate in addressing customer service inquiries.
  4. Integrate GPT-4 with a customer service platform: Develop an interface between the GPT-4 model and the customer service platform. This could be a chatbot, voice assistant, or other medium through which customers interact with the AI.



Continuously improve GPT-4 through user feedback and additional data: Actively collect feedback from users and customer service agents to identify areas for improvement. Use this feedback and any new data to iteratively train and fine-tune the GPT-4 model, enhancing its performance over time.


All of the above steps to help automate customer service interactions across all channels (voice, chat, email, etc.) would be time-consuming, costly and difficult if you tried to build it yourself.


The best and fastest way is to find an AI/IVA provider that has integrated with GPT, and can quickly build out a customized solution to automate some percentage (20% - 60%) of your customer service interactions. For the interactions AI cannot handle, your vendor can utilize their GPT integration to provide an AI Agent Assistant that helps to guide agents through interactions up to 5 times faster.


The end result is a higher CX, a radically reduced cost per interaction, and perfect scalability, regardless of spikes and surges.


Cloud Tech Gurus provides a smarter way to source solutions providers integrated with Generative AI, all at no cost to you. We can reduce your time to source solutions by up to 70% while eliminating vendor discoveries and vendor salespeople.



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By Darren Prine 02 Nov, 2023
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